Case study

Solawave spent $500K+
and got $900K+ back.

One creative system in place of a scattered one, built over a 12-month partnership.

UGCVideo AdsStatic AdsMotion GraphicsBeauty & Skincare

$525,731.95

Spent on Webuild's ads

Meta ad spend behind our creative

$920,923.62

Customer value returned

Purchase value from Webuild-made ads

1.75x

Return on ad spend

Customer value divided by spend

Receipts

Don't take our word for it. Here's Ads Manager.

Meta Ads Manager results for Webuild ads in the Solawave account

Meta Ads Manager, Solawave account, filtered to Webuild-made ads. Jun 1 to Nov 10, 2026. Ad names hidden.

Testimonials

Hear from them directly

You guys have outperformed most agencies we worked and work with, including our internal team.

Andrew Silberstein
Andrew Silberstein
Founder & CEO, Solawave
The Brand

Meet Solawave

premium LED skincare

Solawave makes at-home LED light therapy skincare, led by the Wrinkle Retreat Pro mask. Its buyers are women who want visible results without a 10-step routine or another derm visit.

Beauty burns through creative fast. To keep scaling on Meta, Solawave needed a steady supply of fresh, on-brand content and a team to run it.

Working together

12 months

Core buyer

Women 35-50
The Problem

What was

going wrong?

Plenty of content coming in, and no system behind it.

In beauty, fresh creative is the fuel. Theirs arrived in pieces.

The bottlenecks

Creative came from everywhere: agencies, internal teams, UGC creators
No one owned what to test, what to iterate and what to ship
Not enough fresh content to keep up with a beauty account
No loop from results back into the next round of ads
No consistency week to week
The Solution

How Webuild turned it around

We replaced the patchwork with one system: creators, a content library, and a team that ships and learns every week.

1Step 1

Source the right creators

We find creators who match the brand and the buyer, then handle all of it: outreach, agreements and usage rights.

2Step 2

Build a b-roll library

Every shoot feeds a library we reuse across testimonials, mashups, text-led edits and motion graphics. It grows every month.

3Every week

Edit fast, ship fresh

Editors trained on AI workflows turn the library into new angles fast. New faces, ages and problems keep Meta's Andromeda fed and fatigue away.

The Results

The results? $900K+.

A library that compounds. More fresh creative let Solawave spend more and get more efficient doing it. Over 12 months we outperformed their in-house team and every agency they had worked with.

Solawave×WEBUILDMeta results
Customer value returned
$920,923.62

From Webuild's ads

Return on ad spend
1.75x

$1.75 back for every $1

Months working together
12

And counting

Creative showcase

Ads we made for Solawave.

Work with us

Want results like this? Book a call.

Plans designed

around your needs

Best suited for brands spending $100K+/month on Meta.

What you get on the call

30 minutes, free. Come with your account, leave with a plan.

A full creative audit

What's winning, what's fatigued, and the angles and formats you're missing.

The best plan for you

Formats, volume and budget matched to your Meta spend and goals.

Ideas and how we'd make them

Fresh angles and hooks for your brand, and exactly how we'd execute them.

Yours to keep, even if we don't work together.

WEBUILD

The internal ad creative team, you never have to build.

AUSTIN, TEXAS

© 2026 WEBUILD, All rights reserved

WEBUILD

The internal ad creative team, you never have to build.

AUSTIN, TEXAS

© 2026 WEBUILD, All rights reserved

WEBUILD

The internal ad creative team, you never have to build.

AUSTIN, TEXAS

© 2026 WEBUILD, All rights reserved